The Wellynn Group recently completed a multi-faceted marketing research project on behalf of Magee Rehabilitation. Magee–one of the leading physical rehabilitation facilities in the United States–wanted to understand how different stakeholders perceived Magee marketing and communications, and how Magee can best incorporate changes in communication technologies and platforms over the last ten years in Magee’s marketing efforts.
The Wellynn Group project-managed and facilitated a series of focus groups, with both patients and professionals. TWG also developed and analyzed two online surveys for Magee employees and consumers in the greater Philadelphia area.
Magee’s marketing leadership is using The Wellynn Group’s research and analysis to help guide its marketing planning for 2018 and beyond.