The Wellynn Group

Senior Level Strategy in Marketing, Public Affairs, and Communications

Posts Tagged ‘strategy’

Keep At It

Steve Martin describes in his autobiography an anecdote that captures an important lesson for businesses and organizations working to market or promote themselves. As an upcoming comic, Martin writes, he was thrilled to be asked to perform on The Tonight Show with Johnny Carson.  In the 1970s a shot on The Tonight Show was a one-way ticket to…

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Knowing the Unknown Unknowns

“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”  –Donald Rumsfeld Of the adjectives you might use to describe former Secretary…

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