The Wellynn Group

Senior Level Strategy in Marketing, Public Affairs, and Communications

Posts Tagged ‘planning’

Knowing the Unknown Unknowns

“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”  –Donald Rumsfeld Of the adjectives you might use to describe former Secretary…

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