The Wellynn Group

Senior Level Strategy in Marketing, Public Affairs, and Communications

Posts Tagged ‘market research’

Knowing the Unknown Unknowns

“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”  –Donald Rumsfeld Of the adjectives you might use to describe former Secretary…

Read More

New York to Amazon: Drop Dead

The stunning news that Amazon has abandoned its effort to locate one of two new headquarters in New York City has been met with derision by some and joy by others. The former can’t believe any city would turn down the future jobs and tax revenue represented by the new HQ. The latter can’t believe…

Read More