Senior Level Strategy in Marketing, Public Affairs, and Communications

Posts by Susan Wynne

Healthcare Needs to Catch Up on Customer Experience Measurement

By Susan Wynne | June 12, 2019

Improving the customer experience (CX) has risen to the top of the priority list for many CEOs. It is not unusual to find a Chief Experience Officer (CXO), often reporting to the CEO, at companies with revenues in excess of $1 billion. There are several CX measurement tools used by US companies today. A common…