The Wellynn Group

Senior Level Strategy in Marketing, Public Affairs, and Communications

Posts by Richard Wells

Keep At It

Steve Martin describes in his autobiography an anecdote that captures an important lesson for businesses and organizations working to market or promote themselves. As an upcoming comic, Martin writes, he was thrilled to be asked to perform on The Tonight Show with Johnny Carson.  In the 1970s a shot on The Tonight Show was a one-way ticket to…

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Knowing the Unknown Unknowns

“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”  –Donald Rumsfeld Of the adjectives you might use to describe former Secretary…

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Susan Wynne Co-authors Article on Urgent Care Trends

Susan Wynne of The Wellynn Group has co-authored an article for the Journal of Lancaster General Hospital on recent trends in urgent care demand and use. Susan contributed to the article in her former role as senior vice president for Business Development at Penn Medicine Lancaster General Health. Urgent care facilities have grown quickly in…

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New York to Amazon: Drop Dead

The stunning news that Amazon has abandoned its effort to locate one of two new headquarters in New York City has been met with derision by some and joy by others. The former can’t believe any city would turn down the future jobs and tax revenue represented by the new HQ. The latter can’t believe…

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Susan Wynne joins The Wellynn Group full time

The Wellynn Group is pleased to announce that Susan Wynne, co-founder of the firm in 2007, is now devoting herself full time to consulting after completing her role as senior Vice President for Business Development at Penn Medicine LG Health. Susan’s addition to The Wellynn Group helps to enhance our service offering for clients. She…

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Henry Ford is Laughing at Jeff Bezos

In 1914, Henry Ford rocked the business world—and set the direction for the growth of the American Middle Class—when he announced that he would pay his factory workers $5 per day. This represented more than twice what Ford workers had been getting and it made headlines around the country. Similar, in fact, to the headlines…

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Can we drop the fantasy about online “conversations?”

If you ever want to despair for humanity (leaving aside the usual war, famine, mass shootings, and environmental degradation), spend five minutes perusing the comments posted by some readers of, the internet platform for the Philadelphia Inquirer and Daily News. You’d be hard pressed to find a more depressing collection of ignorance, invective, and…

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Amazon, Berkshire Hathaway, and JP Morgan Dive into Healthcare

The announcement that Amazon, Berkshire Hathaway, and JP Morgan intend to “disrupt” healthcare has rightly made headlines, with some commentators positively gleeful at the prospect that these successful and innovative companies will do something–anything!–to upend our nation’s sclerotic and expensive healthcare system. The key phrase in their joint statement is that they intend to pursue ideas “free…

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The Wellynn Group Completes Market Research for Magee Rehab Hospital

The Wellynn Group recently completed a multi-faceted marketing research project on behalf of Magee Rehabilitation. Magee–one of the leading physical rehabilitation facilities in the United States–wanted to understand how different stakeholders perceived Magee marketing and communications, and how Magee can best incorporate changes in communication technologies and platforms over the last ten years in Magee’s marketing…

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