Corporate America Knows Diversity and Inclusion are Good for Business

While the Administration tries to bar refugees, starts planning a wall, and ponders rolling back civil rights for our LGBTQ citizens, Corporate America seems to understand that diversity and inclusion are good for business.

How else to interpret the preponderance of Super Bowl ads that sought to attract our dollars by extolling the ambition of immigrants (Budweiser); the perseverance of refugees (84 Lumber); and “acceptance” (AirB&B).

These aren’t charities: they are hard-boiled, for profit corporations that have studied American consumers carefully and determined that the money is in social progressivism.

Wonder if anyone in Congress and the White House is picking up on that message.

About Richard Wells

The Wellynn Group provides senior level counsel in marketing, communications, and public affairs. Hey, and we're nice people, too.
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