The Wellynn Group

Senior Level Strategy in Marketing, Public Affairs, and Communications

Archive for June 2019

Healthcare Needs to Catch Up on Customer Experience Measurement

Improving the customer experience (CX) has risen to the top of the priority list for many CEOs. It is not unusual to find a Chief Experience Officer (CXO), often reporting to the CEO, at companies with revenues in excess of $1 billion. There are several CX measurement tools used by US companies today. A common…

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