The Wellynn Group

Senior Level Strategy in Marketing, Public Affairs, and Communications

Archive for April 2019

Keep At It

Steve Martin describes in his autobiography an anecdote that captures an important lesson for businesses and organizations working to market or promote themselves. As an upcoming comic, Martin writes, he was thrilled to be asked to perform on The Tonight Show with Johnny Carson.  In the 1970s a shot on The Tonight Show was a one-way ticket to…

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