Senior Level Strategy in Marketing, Public Affairs, and Communications

Archive for January 2018

Amazon, Berkshire Hathaway, and JP Morgan Dive into Healthcare

The announcement that Amazon, Berkshire Hathaway, and JP Morgan intend to “disrupt” healthcare has rightly made headlines, with some commentators positively gleeful at the prospect that these successful and innovative companies will do something–anything!–to upend our nation’s sclerotic and expensive healthcare system. The key phrase in their joint statement is that they intend to pursue ideas “free…

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The Wellynn Group Completes Market Research for Magee Rehab Hospital

The Wellynn Group recently completed a multi-faceted marketing research project on behalf of Magee Rehabilitation. Magee–one of the leading physical rehabilitation facilities in the United States–wanted to understand how different stakeholders perceived Magee marketing and communications, and how Magee can best incorporate changes in communication technologies and platforms over the last ten years in Magee’s marketing…

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