Monthly Archives: October 2013

I Feel You

Scrape away all the market research, product development, advertising, social media, and big data mining, and successful marketing boils down to this: empathy—the ability to understand and respond to the feelings of others. Empathy is why Kodak didn’t sell film, … Continue reading

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Thanks for Not Sharing

In the age of sharing, sometimes it’s better if you keep your mouth shut. That’s the lesson for Barilla Pasta CEO Guido Barilla, who for some reason felt compelled to let the world know that his pasta is for straight … Continue reading

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Obamacare: Marketing Malpractice

President Obama signed the Affordable Care Act into law on March 23, 2010. That’s 1,288 days between the law’s enactment and it’s main effective date, October 1, 2013. In that time period the law has been upheld by the Supreme … Continue reading

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