Category Archives: Uncategorized

Just Listen, Again

We posted this last August, the 50th anniversary of the speech itself, and it is fit to post it again, upon the holiday marking Dr. King’s life. Just Listen Posted on August 28, 2013 by The Wellynn Group The 50th anniversary of Martin … Continue reading

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No E-ZPass On This One

Governor Chris Christie of New Jersey is providing a lesson—probably unintended—in crisis communications. You can read the details here, but the short version is—alleged, of course—that persons in the governor’s office ordered the closing of lanes to the George Washington … Continue reading

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That Was the Year That Was

An overview of posts and visits to The Wellynn Group web site. Thanks to all those who visited. If you’d like to connect in person, give us a call. We are friendly and don’t bite. More to come in 2014!

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Memo to newspapers: shut up, already

I love newspapers as much as the next guy—in fact, probably more than the next guy. Most people don’t regularly read a newspaper; I get two thrown on my driveway every morning and still get a secret thrill taking them … Continue reading

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The Gettysburg Powerpoint

Here at The Wellynn Group, we are big fans of Abraham Lincoln. Since today is the 150th anniversary of The Gettysburg Address–the greatest speech in American history–we thought we would share this classic version of the Address, developed by Peter … Continue reading

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I Feel You

Scrape away all the market research, product development, advertising, social media, and big data mining, and successful marketing boils down to this: empathy—the ability to understand and respond to the feelings of others. Empathy is why Kodak didn’t sell film, … Continue reading

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Thanks for Not Sharing

In the age of sharing, sometimes it’s better if you keep your mouth shut. That’s the lesson for Barilla Pasta CEO Guido Barilla, who for some reason felt compelled to let the world know that his pasta is for straight … Continue reading

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Obamacare: Marketing Malpractice

President Obama signed the Affordable Care Act into law on March 23, 2010. That’s 1,288 days between the law’s enactment and it’s main effective date, October 1, 2013. In that time period the law has been upheld by the Supreme … Continue reading

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Online Targeted Advertising Still Isn’t Very Good

In theory, one of the benefits of the Internet for businesses is the ability to precisely target potential customers based upon the personal details we so willingly hand over on sites like Facebook, along with online tracking of the sites … Continue reading

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So Much for Experts

Wall Street analysts are supposed to know what they are talking about. They are experts, right? Billions of dollars move on their say so, which is why Apple stock took a pounding right after Tim Cook unveiled the new iPhone … Continue reading

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