Category Archives: Uncategorized

The Gettysburg Powerpoint

Here at The Wellynn Group, we are big fans of Abraham Lincoln. Since today is the 150th anniversary of The Gettysburg Address–the greatest speech in American history–we thought we would share this classic version of the Address, developed by Peter … Continue reading

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I Feel You

Scrape away all the market research, product development, advertising, social media, and big data mining, and successful marketing boils down to this: empathy—the ability to understand and respond to the feelings of others. Empathy is why Kodak didn’t sell film, … Continue reading

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Thanks for Not Sharing

In the age of sharing, sometimes it’s better if you keep your mouth shut. That’s the lesson for Barilla Pasta CEO Guido Barilla, who for some reason felt compelled to let the world know that his pasta is for straight … Continue reading

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Obamacare: Marketing Malpractice

President Obama signed the Affordable Care Act into law on March 23, 2010. That’s 1,288 days between the law’s enactment and it’s main effective date, October 1, 2013. In that time period the law has been upheld by the Supreme … Continue reading

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Online Targeted Advertising Still Isn’t Very Good

In theory, one of the benefits of the Internet for businesses is the ability to precisely target potential customers based upon the personal details we so willingly hand over on sites like Facebook, along with online tracking of the sites … Continue reading

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So Much for Experts

Wall Street analysts are supposed to know what they are talking about. They are experts, right? Billions of dollars move on their say so, which is why Apple stock took a pounding right after Tim Cook unveiled the new iPhone … Continue reading

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The Etiquette of 9/11 Marketing

With the anniversary of September 11, 2001 upon the nation once again, it is interesting to see how commemorations of the tragedy have evolved. The intervening years seem to have softened, somewhat, the intensity of national emotion and  even the … Continue reading

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The Wellynn Group Once Again Named One of Philly’s Top Branding, Marketing, and Media Services Firms

In its August 30 edition, the Philadelphia Business Journal has included The Wellynn Group as one of the Philadelphia region’s top branding, marketing, and media services firms for 2013. This is the second year in a row The Wellynn Group … Continue reading

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Just Listen

The 50th anniversary of Martin Luther King, Jr.’s “I Have a Dream Speech” has generated much commentary about the speech, Dr. King’s place in American history, the current state of civil and racial equality in America, and other important issues. … Continue reading

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Past Performance Does Not Assure Future Success

Here’s an interesting column by Joe Nocera in the New York Times about what happened to Blackberry. In short: a company and product that was once on top is now probably out of business because it failed to appreciate and … Continue reading

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