Author Archives: Richard Wells

If you ever want to despair for humanity (leaving aside the usual war, famine, mass shootings, and environmental degradation), spend five minutes perusing the comments posted by some readers of Philly.com, the internet platform for the Philadelphia Inquirer and Daily … Continue reading →

The announcement that Amazon, Berkshire Hathaway, and JP Morgan intend to “disrupt” healthcare has rightly made headlines, with some commentators positively gleeful at the prospect that these highly successful companies will do something–anything!–to upend our nation’s sclerotic and expensive healthcare … Continue reading →

The Wellynn Group recently completed a multi-faceted marketing research project on behalf of Magee Rehabilitation. Magee–one of the leading physical rehabilitation facilities in the United States–wanted to understand how different stakeholders perceived Magee marketing and communications, and how Magee can … Continue reading →

Whatever one feels about the Trump Presidency and its impact on America, one thing appears to be true: the rules on PR and crisis communications have been seemingly overturned, and seasoned communications executives can be forgiven if they can’t quite … Continue reading →

While the Administration tries to bar refugees, starts planning a wall, and ponders rolling back civil rights for our LGBTQ citizens, Corporate America seems to understand that diversity and inclusion are good for business. How else to interpret the preponderance … Continue reading →

This is a repost of something we shared in 2013. With the 15th anniversary of 9/11 a few days away, it’s a good time to think about avoiding the unforced errors that even sophisticated marketers can make. The Etiquette of … Continue reading →

Let’s get this out of the way: the kerfuffle over Melania Trump’s speech is silly and we should all move along. But what is instructive is how an organization, in this case the Trump Campaign, managed, or more accurately, mismanaged, … Continue reading →

Having just finished reading Stephen King’s “11/22/63,” I wonder if someone recently went back in time and changed some big historic event. How else to explain the seemingly topsy-turvy political world in which we find ourselves? In King’s novel (spoiler … Continue reading →

Rest in peace, James Brady. I met him on April 4, 1991, and the only reason I know that so specifically is because that became an important date in Pennsylvania history and the source of a PR cautionary tale I … Continue reading →

CVS Pharmacy made national news with its announcement that it would phase out tobacco sales at its pharmacies by October. Selling tobacco is inconsistent with the chain’s mission of improving the health of its customers, according to the CEO. The … Continue reading →